The Whistle Stop Campaign
Prior to our era of ‘social media’, widespread television ownership, home computers, email, texting and tweeting, communications were more personal.
In 1948, Harry Truman took his presidential campaign directly to the people: a 30,000 mile journey through 28 states, stopping at every ‘whistle stop’ to speak to people from the train’s platform. By blowing their whistles, trains could arrange to stop at small towns not on the timetable, known as ‘whistle stops’. We believe in the value of ‘whistle stop’ communication, personal and direct.
